Here at Lands' End, we know how important your privacy is to you. Our aim is to give you open and honest information about the cookies we use on our site, why they are there, how they are used, and how they benefit your shopping experience. We also want to ensure you have the tools and knowledge to manage them, should you wish to do so.

Cookies facilitate every aspect of your journey around the Lands' End website, from browsing and choosing products to ensuring your order is processed accurately. You can change your website browser settings to disable or reject cookies; for more information and to learn how to disable them, please visit Please note, however, that disabling or rejecting cookies may impair the functionality of the website and may mean that you are unable to shop with us online.

By continuing to browse our site, you consent to our placing cookies on your computer.


1. Cookies explained

Cookies Explained

Cookies' are small data files on your computer memory that help us deliver the best possible online shopping experience. This is standard practice for all websites. The information the cookie contains is set by a website's server and may be used when you visit the website, to remember things that you have done on that website in the past, for instance, putting products in your basket, logging in, or clicking on links.

Cookies are not dangerous. They are not computer programs and cannot be used to circulate viruses.

This information about how customers use the website is used in many ways:
* To keep a record of the products you've put in your shopping bag for next time you visit
* To make personalised product recommendations, based upon previous shopping on the website

* To remember your preferences so that we can offer an enhanced shopping experience
* To enable us to highlight improvements to our website
* To enable you to share favourite pages on your social networks
* To make sure advertising on other websites is relevant to you

2. Different types of cookies explained

Session (or Transient) Cookies

Session cookies are stored in your computer's memory for the length of your browsing session. When your session has been inactive for a time, they become inaccessible and are automatically deleted from your computer when the browser is closed. They enable you to move from page to page without having to log-in repeatedly.

Persistent (or Permanent) Cookies

Persistent cookies are stored on the user's computer memory and are not deleted when the browser is closed. They are used to remember your preferences for next time you visit the website. They are also used to collect information about the numbers of visitors per page, the average time spent on a particular page and to analyse shopping behaviour on the website. This information helps us to find out how well the website is working and highlights where it can be improved.

Flash Cookies (or Locally Shared Objects)

Most computers these days have Adobe Flash installed. Websites that contain Flash can also store small files on your computer that are used in the same way as cookies. Flash cookies can also back up the data that is stored in other cookies. When you delete cookies, your Flash cookies are not affected. So a website may still recognise you if it backed up the deleted cookie information on a Flash cookie.

Third Party Cookies

Lands' End works with carefully selected companies to provide additional content and services, for example product recommendations. These companies may also set cookies on our behalf. We are working with these third parties to get a full list of the cookies they use and what they are used for.

Advertising on other websites

Cookies are used to advertise relevant products to you on other websites, based on the products and categories you looked at on They are displayed by an agency called Criteo. See more information about Criteo.

Data contained in the cookie used in these adverts is anonymous and doesn't contain any of your personal details. You can opt out of these adverts on the Criteo website.

Please note: when you opt out on Criteo, a cookie will be set on your browser. They must maintain the cookie on your browser in order to recognise you as an opted-out visitor. You must opt out again if you clear that cookie from your browser, use a different internet browser, or use a new computer to access the internet.

Sharing with social networks

If you wish to share products and content with your friends via social networks like twitter and facebook, these companies may set a cookie on your computer memory. Find out more about these here

3. What happens if I opt out of all cookies?

If you opt out of all cookies set by you will be unable to place an order on our website. However, you will still be able to browse the website. If you disable Flash cookies, you may be unable to watch the videos on

4. How do I opt out of cookies?

Users can set their browsers to accept or reject all, or certain, cookies. You can manage the cookies that you allow on your computer through the internet browser that you use. You can also ask to be alerted every time a cookie is offered. Below are the instructions on how to manage your cookies using the most popular internet browsers: (If you have a different browser type, you can contact for more information).

How to find out which internet browser you use
1. On a PC: click on 'Help' at the top of your browser window and select 'About'
2. On an Apple Mac: click on the Apple menu and select 'About' (make sure the browser is open)

Opting out of cookies in Internet Explorer

Internet Explorer allows you to select the level of cookie filter on the basis of the source of the cookie and whether the source has a privacy policy.

  1. Choose 'Tools'
  2. Click on 'Internet Options'
  3. Click the 'Privacy' tab
  4. Move the slider to choose your settings
  5. For more detailed privacy settings click on 'Advanced'

Opting out of cookies in Safari

  1. Choose 'Preferences' from Safari menu
  2. Select 'Security'
  3. Cookie settings are shown
  4. Choose your settings

Opting out of cookies in Google Chrome

As a default, Google Chrome allows all cookies. You can manage the behaviour of first-party and third-party cookies or even block them completely.

  1. Click on the 'Tools' menu
  2. Select 'Options'
  3. Click the 'Under the Bonnet' tab
  4. Find the 'Privacy' section
  5. Click 'Content settings'
  6. Click the 'Cookie settings' tab and choose your settings

Opting out of cookies in Mozilla Firefox

You can configure which sites are allowed to set cookies, how long to keep them for, and view and manage your existing cookies.

  1. Click on 'Menu', then 'Options'
  2. Select 'Privacy'
  3. Select 'Cookies'
  4. Choose your settings

Opting out of cookies in AOL

  1. From the AOL toolbar, select 'Settings'
  2. Select 'Internet Options'
  3. Select 'Use your Internet Explorer Settings to set advanced browser options'
  4. Select the 'Privacy' tab
  5. Select 'Advanced'
  6. Deselect override automatic cookie handling button
  7. Choose your settings

Opting out of Flash Cookies
If you'd like to control the use of Flash Cookies your computer, Adobe's website offers tools to do this.
If you use Mozilla Firefox to browse the internet, you can use an add-on to find and delete Flash Cookies

5. Further information about online privacy

You may also want to read our privacy & security policy which governs how and when we use your personal data. You can also find out more information about cookies from the websites below:
On this website you'll find information about how behavioural advertising works, further information about cookies and the steps you can take to protect your privacy on the internet.
A guide to deleting and controlling cookies in many of the internet browsers available.
A tool that allows users to opt out of behavioural advertising delivered by its member companies.