Izzy (as she’s known to family and friends) was born, raised, educated and still lives and works in the beautiful seaside town of Bournemouth on the UK’s south coast. She came to illustration pretty much by accident, having initially trained as a textile designer.

It was while preparing a mock-up for an Elizabethan Ruffle Collar dress, that she discovered her love of working with paper. “I was instantly drawn to its versatility and the way it could be manipulated in so many different ways. From that point on everything I did was paper first... the fabric became incidental!”

Creating a 3-dimensional experience is important to Izzy’s work; she crafts miniature sets and then photographs the finished illustrations to really draw you into the image. The Mother’s Day campaign that she created especially for us, was photographed in several stages – enabling Izzy to create a clever animated effect of the card opening. We absolutely loved it – hope you did too.

Even before Izzy worked with us on our campaigns, she was familiar with Lands’ End, thanks to her mum, a long-time customer and swimwear devotee. ‘She just loves your swimsuits, and your non-iron shirts – she has one in every colour!’ Since working with us, Izzy and her fiancé have also become regular customers... which is brilliant. In fact, Izzy was so enthusiatic about working with us that we felt it only right and proper to head down to Dorset to meet her in person, and spend a wonderful day with her and her lovely Schnauzer, Otto.

We’re looking forward to working with Izzy again soon. Watch this space!