I've just bought a pair of these jeans in the darker rinsed deep indigo, after being VERY pleased with those in vintage indigo I bought a couple of weeks ago. Because of the advice label on rinsing them first, I did so after trying them on, and they're just as good as the first pair. No shrinkage, they're a good fit, a good length (a slightly longer 'regular' than some other makes) and, unlike some others have commented, there appears to be no loss of colour. It's SO good to find a pair of jeans that actually fit properly! My only very small quibble is that this more recent pair is about half an inch bigger almost all the way down the leg than the first pair, which makes them not quite such a close fit, but I can cope. I'm in my 60s, and my 30 year old daughter remarked how good they looked on me - so thank you, Lands End.
Isle of Wight