Jeans: the lynchpin of almost every man's wardrobe. And there's an art to creating the perfect pair. We've spent the last couple of years designing a collection of new jeans for men, completely reworked from the ground up: new fabrics, new washes, new fits. Even the rivets have been revitalised. The denim is heavy in weight for a satisfying, durable quality. The finishes are modelled on vintage jeans, from the indigo depths of our dark wash to the the broken-in patina of our mid wash. And the small matter of fit? Something for every body: straight jeans, slim fit and, rocking a more relaxed vibe, tapered jeans too. All ooze modern attitude, built with a comfortably low rise, reassuringly high standards. We think they're our best men's jeans ever. We hope you agree.