WE BELIEVE IN YOU
The holidays are filled with hope, gratitude and quality time spent with loved ones, embracing the warmth of family and the appreciation of good friends. We Believe In You captures the spirit and heart of Lands’ End at the holidays through real, emotional connections with children, parents and grandparents. We believe in this campaign, we believe in our customers and we thank them for believing in us.
Rising to fame in the early 1980s, iconic American photographer Bruce Weber has been the visionary behind the lens for illustrious publications such as Vanity Fair, Vogue, GQ and many, many more. This season, he turned his lens on Lands’ End, creating for us a narrative about the heartfelt moments and genuine connections of multigenerational families and friends, those who rejoice when we’re together and who wait all year for Christmas, that time when we all believe in a little magic.