Had to purchase this lunch bag for secondary school as existing old style Lands bright Pink lunch bag we have had for two years is now too bright for new school dress code. The new design of this lunch bag is very inferior compared to our old design it has no front seams that make the bag more sturdy and also the handle no longer has the protective strip for carrying. Found old stock design on Land End USA, but would have cost me £36:00 to have the lunch bag shipped over. Please go back to old design. Why does the USA website stock better products across the whole ranges.