Mens jeans are the original fashion icon, starting life as work wear during the gold rush – only to become a true-blue gold mine themselves. The world just can’t seem to get enough of these denim die-hards and their rugged, easy going style; small wonder when they slip so effortlessly (and so comfortably) into any kind of dress code these days. And since jeans for men come in so many guises, every guy (see what we did there?) has his favourites. That’s especially true of the collection of mens jeans here at Lands’ End UK.
We joined the five-pocket family back in 1983, when we engineered our very first ‘own brand’ jeans for men. We kept things simple to begin with, offering just one fit in a couple of washes, with the option to have them hemmed to order, at no extra charge. (Boy, did that turn out to be revolutionary: jeans with a customised inside leg length!) We sourced the most authentic, hard-wearing denim we could find, and used time honoured construction techniques to build in enduring, traditional details. The leather patch sewn into the back of the waistband was stamped with a name that quickly became synonymous with quality and durability, and happened (not by coincidence) to reflect our seafaring roots. Square Rigger™ jeans were born.
Since then years have sailed by, and in that time we’ve sold (and hemmed) hundreds of thousands of pairs of mens jeans around the world. Along with the ebb and flow, trends have come and gone and at some point, custom hems and even the nautical name passed into history.
Fast forward to now and the original leather patch has made a welcome return from the Lands’ End archives, once again taking pride of place above the right-hand back pocket of our latest jeans for men. Such is their quality, durability and authenticity, it felt more than fitting to revive that distinctive Square Rigger™ stamp.
Talking of fitting, mens jeans have to look and feel right, it’s as simple as that. This is where our design team went back to basics, engineering new silhouettes from the ground up to create a range of cuts designed to cater for guys of every shape: relaxed, traditional, slim and straight fit, with a comfort waist edition thrown in for extra measure. They sourced traditional ringspun fabrics, not only for the softer feel and authentic character they bring, but infinitely superior wash and wear durability vs. cheaply produced, mass market denims. Most of all, they listened to you, to the voice of popular demand, and reinstated the legendary Lands’ End custom hems; delivering your specific inside leg length to the nearest half inch (max. 34 inches), this remarkable service is still free of charge.