Reduce your environmental impact, ramp up the style
Every shade of blue, now available in our lower-impact jeans. Technology is an amazing thing, especially when it results in great-fitting jeans that are better for the environment. And so it is with these new jeans. By using special dye, wash and drying processes, we are able to use far less water and energy, and create fewer pollutants, in the making of them. They still have the great look and comfort you expect, too.