In a blue jean world - be different!
How many pairs of blue jeans have you had over the years? Probably too many to contemplate. Well, it's time to ring the changes. We introduced our pastel jeans last season and you loved them so much, they sold out in days! Now they're back in your favourite straight leg shape in daring new shades - ready to rock with your warm weather tops, and roll with your jumpers later on. Working with our designers, we've created universally flattering fits across all styles. And you'll be wowed with our new fabrics too. Imagine a denim that stretches for all day comfort, yet bounces back beautifully. A denim that takes rich and soft colours alike - and a garment dye process that creates subtle shifts in those colours. Imagine a more colourful you!