In a blue jean world - be different!
How many pairs of blue jeans have you had over the years? Probably too many to contemplate. Well, it's time to ring the changes. We introduced our pastel jeans last year and you loved them so much, they sold out in days! Now they're back in your favourite straight leg shape in daring new shades - ready to rock with your favourite tops, and roll with your jumpers later on. With a universally flattering fit across all styles, thanks to a denim that stretches for all day comfort, yet bounces back beautifully. A denim that takes rich and soft colours alike - and a garment dye process that creates subtle shifts in those colours.