Not just soft. Supima soft.
What is Supima? It's the ultra-fine cotton we use in our women's V-neck T-shirts. It makes for exceptional basics - premium jersey knitted exclusively from American Supima cotton (only the top 1% of the world's cotton crop is fine enough to bear the Supima name). Its extra long fibres create a fabric that feels smoother, takes dye better, is pill-resistant and lasts longer than lesser varieties. The end result is our smoothest, most durable T-shirts for women.