If you’re a Lands’ End customer in Europe you’ll no doubt have noticed the wonderful ‘paper cut’ illustrations by Isobel Barber, gracing our covers and emails throughout 2017.

Izzy (as she’s known to family and friends) was born, raised, educated and still lives and works in the beautiful seaside town of Bournemouth on the UK’s south coast. She came to illustration pretty much by accident, having initially trained as a textile designer.

It was while preparing a mock-up for an Elizabethan Ruffle Collar dress, that she discovered her love of working with paper. “I was instantly drawn to its versatility and the way it could be manipulated in so many different ways. From that point on everything I did was paper first... the fabric became incidental!”

Creating a 3-dimensional experience is important to Izzy’s work; she crafts miniature sets and then photographs the finished illustrations to really draw you into the image. The Mother’s Day campaign that she created especially for us, was photographed in several stages – enabling Izzy to create a clever animated effect of the card opening. We absolutely loved it – hope you did too.

Even before Izzy worked with us on our campaigns, she was familiar with Lands’ End, thanks to her mum, a long-time customer and swimwear devotee. ‘She just loves your swimsuits, and your non-iron shirts – she has one in every colour!’ Since working with us, Izzy and her fiancé have also become regular customers... which is brilliant. In fact, Izzy was so enthusiatic about working with us that we felt it only right and proper to head down to Dorset to meet her in person, and spend a wonderful day with her and her lovely Schnauzer, Otto.

We’re looking forward to working with Izzy again soon. Watch this space!

Izzy’s studio is a peaceful sanctuary with doors opening onto a private garden – perfect for Otto to run in and out at his leisure when Izzy is too busy to play!


Being close to the coast means Otto gets a lovely walk every day. Sandbanks beach in nearby Poole is one of Izzy’s favourites, as it is so diverse.


The ‘Urban Reef’ restaurant is a favourite nearby haunt of Izzy’s. Using locally sourced produce it serves up fantastic food, a great atmosphere and brilliant sea views. There’s also a wonderful shop where you can buy the same groceries they use in their menu.


See more of Isobel's work at:
Photography by Alun Callender, hair and make-up by Nikki Mullard