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This European Data Protection Notice (this “Notice”) describes how Lands’ End Europe Limited, and Lands’ End GmbH (collectively, “Lands' End”, “we”, “us” or “our”) collect, handle, share, use and otherwise process the personal data of data subjects who are both (i) resident in the European Economic Area, Switzerland, or the UK (collectively, “Europe”) and (ii) are a:
collectively, the “Data Subjects” or “you”.
We may collect and otherwise process your personal data if you were to:
Lands’ End complies with the EU General Data Protection Regulation, the UK General Data Protection Regulation, and related data protection and e-privacy laws in Europe (together, the “Data Protection Laws”). This Notice applies to you to the extent that you are a Data Subject and the Data Protection Laws apply to our processing of your personal data. The words “including”, “such as”, or “for example” in this Notice are not limiting.
This Notice explains in detail when and why we collect personal data about you when you interact with us and how we use it. It also explains the conditions under which we may disclose it to others. We hope the following sections will answer any questions you have but if not, please do get in touch with us using the details provided at the end of this Notice.
It’s likely that we’ll need to update this Notice from time to time. We’ll notify you of any significant changes, but you’re welcome to come back and check it here online whenever you wish.
Lands’ End is a leading digital retailer of solution-based apparel, swimwear, outerwear, accessories, footwear, home products and uniforms. Lands’ End Europe Limited and Lands’ End GmbH are each controllers of your personal data under Data Protection Laws. Each entity’s contact details are provided towards the end of this Notice in the “Any questions?” section.
The personal data we collect from you and/or otherwise process might include your:
In some cases, you may provide information to us about another person, such as when you purchase a gift voucher for someone and request that we deliver it to that person or when you share content on our websites through the websites or otherwise, or when you decide to ship products you purchase to someone else. In such cases, you represent that you have the authorization of such person to provide us with such information.
The personal data we may collect from you and/or otherwise process includes your:
We use your personal data in several different ways depending on the type of information. The table below sets this out in detail, showing the categories of personal data we collect, where we get it, why we collect it, the lawful basis we rely on for doing so under Data Protection Laws, and to whom we may disclose it:
The authorized third parties which provide specialized services to us (as referred to in the table above) act as our data processors. These services include product fulfilment, processing and delivery; maintaining and managing our customer information; communicating with our customers; servicing our websites and providing other information technology services; conducting promotions or surveys; and/or providing consumer research and analytics services. For the avoidance of doubt, such authorized third parties do not include independent social media or digital advertising platforms, which process personal data for their own purposes and therefore act as data controllers, as described in the table above.
If you fail to provide certain personal data when requested, we may not be able to fulfil the contract we have entered with you, or we may be prevented from complying with our legal obligations. In cases where we rely on consent as our lawful basis, and you withdraw your consent, this will not affect the lawfulness of any processing carried out before you withdrew your consent. If you withdraw your consent, we may also not be able to provide certain products or services to you.
We do not typically collect or otherwise process special categories of personal data, or criminal convictions and offences data, relating to the data processing activities covered by this Notice.
If, and to the extent that we process such categories of personal data (such as if there were an accident on our premises in Europe), we will do so subject to the applicable lawful basis indicated in the table above and a relevant “condition” set out in Data Protection Laws (article 9 and 10 EU GDPR and UK GDPR along with any additional or relevant conditions under laws of the relevant European country). Relevant conditions under article 9(2) EU GDPR and UK GDPR which we may rely on will include where the processing (i) is necessary to protect the vital interests of the data subject or of another natural person where the data subject is physically or legally incapable of giving consent; (ii) is necessary for the establishment, exercise or defence of legal claims; and (iii) relates to personal data which are manifestly made public by the data subject.
Your personal data is retained by us only for the periods (i) necessary to achieve the purposes for which it was collected; or (ii) for which we are required to retain such data, in each case, as determined in accordance with the Data Protection Laws and our data retention policies. Following the expiry of such period, we will either erasure it from our systems and/or take steps to anonymize it (such that it is no longer regarded as personal data under Data Protection Laws).
We do not usually transfer your personal data outside of Europe, except as set out in the paragraphs below.
We may occasionally have our affiliates’ information technology teams access your personal data from their locations in the United States in connection with information technology-related support and maintenance services provided to us. With respect to these limited transfers of your personal data, we have implemented EU/UK/Swiss standard contractual clauses in accordance with Data Protection Laws (article 46(2) EU GDPR; UK GDPR). We are in the process of certifying to the EU-US Data Privacy Framework, the UK-US Data Bridge, and Swiss Extension. Once such certification has been completed, we will no longer rely on such clauses for such data transfers.
Separate from the data transfers set out above, your personal data may be transferred to certain third-party partners or professional advisors (each of whom will act as data controllers), as indicated in the table above in this Notice. With respect to these transfers of your personal data, we will usually rely on a data protection safeguard identified in accordance with Data Protection Laws (article 46(2) EU GDPR; UK GDPR), notably, the EU/UK/Swiss standard contractual clauses, or the data importers’ certification to the EU-US Data Privacy Framework, the UK-US Data Bridge, and Swiss Extension.
We take your security seriously and encrypt credit card numbers when you order directly through the website. We transfer such encrypted data over the Internet using secure socket layer (SSL) technology so that your online shopping experience is subject to industry standard security.
We invite you to contact Lands’ End via email, through the Contact Us page. However, email correspondence is free format text and cannot always be encrypted; therefore, it is not a secure means of communication. Please do not send special category personal data or other material categories of personal data, such as payment card information, through email to us.
In general, we use appropriate security measures intended to protect your personal data against personal data breaches. However, as is the case with all information technologies, we cannot guarantee full security of your personal data.
Lands’ End may contact you via email to invite you to review any services and/or products you received from us. Please note that further to our email invitation for your review, your subsequent access and use of third-party websites will be exclusively managed by those third parties and subject to their terms and conditions and privacy policies. We recommend that you read and review this documentation.
We do not carry out solely automated decision-making or profiling in relation to your personal data that would cause a legal or similarly significant effect on you. We may, however, use artificial intelligence technologies, including automated systems, chatbots and other AI systems, to enhance and improve our interactions with you.
Our websites are not intended for use by, or directed to, children. You must have reached the minimum age as set out under the Data Protection Laws to share your personal data with Lands’ End, or you must have received permission from your parent or guardian to do so.
When you contribute to a social, community or other publicly available area or feature of the websites, the information and content that you post may be made available to the public, depending on your settings. We recommend that you do not submit or post any sensitive personal data, such as your full name, home address, phone number or other personal data in these circumstances.
Content and information that you submit on or through Facebook, Twitter, Instagram, TikTok, and Pinterest, and other third-party platforms may appear on the websites through feeds or interfaces with those platforms. We are not responsible for the information, content and/or privacy practices of any such third-party platforms.
You may have the following rights in connection with our processing of your personal data:
However, such rights may be subject to limitations under Data Protection Laws which we may rely on depending on the circumstances.
You also have the right to lodge a complaint with the supervisory authority in your country of residence if you believe that we have not complied with Data Protection Laws. The relevant supervisory authorities in Europe are as set out in the following websites:
If you have consented to receiving:
Our websites use cookies, which are small data files on your device memory. The use of cookies is standard practice for many websites, including ours. Please refer to our cookie policy for more information regarding our use of cookies and other tracking technologies: Cookies | Lands' End. You will also have certain options with respect to our use of cookies in our cookie banner which you will receive when you visit our websites.
You may also be able to manage the cookies that you allow on your device through the internet browser that you use. Your browser's 'help' function should tell you how to do this. There are also procedures to manually delete your cookies; for example:visit http://www.allaboutcookies.org/manage-cookies/stop-cookies-installed.html to learn more. In addition, this tool networkadvertising.org/managing/opt_out.asp may allow you to opt out of behavioral advertising delivered by its member companies.
If you have any questions or concerns about the identity of the data controller(s) of your information and/or any questions about this Notice and/or about our privacy policies and practices, please email us or our EU GDPR and UK GDPR data protection officer at dpo@landsend.co.uk, or write to us at:
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