Swimwear for all the family


Effortless tugfree

Our cleverly designed Tugless® – the stay-put swimsuit.

Wide straps won’t dig-in or slip

Sun protection
Fabric provides UPF 50 protection

Low-cut legs give coverage and won’t ride up

Effortless tugfree elegance

Our cleverly designed Tugless® – the stay-put swimsuit.

shop tugless suits

Swimwear to suit every summer activity

The right kind of swimwear can help your family enjoy their summer activities in complete comfort. At Lands’ End, we have a range of swimwear for men, women and children designed with their unique needs in mind.

Lands’ End swimwear is enhanced with beach-friendly features to help you enjoy, and stay protected from, the sun. Most of our swimming costumes include UPF 50 to screen out 98% of the sun’s harmful UV rays and use lightweight fabric with quick-drying properties for added comfort.

Our wide range of feature-packed men’s swimming shorts, board shorts and rash vests help you make the most of your time in and out of the sea. Our boys’ swimwear features comfortable, water-resistant fabric for long-lasting wear, along with fun and colourful designs to keep your little ones happy. Our girls’ swimwear includes pretty ruffles and bright colours she’ll love, along with fully-lined top and bottom pieces for extra coverage.

Our women’s swimwear is designed to help you look and feel gorgeous whether you’re at the beach or the pool. We offer a full range, from swimsuits and tankinis to bikinis and bikini bottoms in a range of colours and patterns. We also have fantastic slimming swimsuits which will make you look and feel a dress size smaller, as well as plus size swimwear and mastectomy swimsuits. Our Beach Living® swim separates allow you to mix and match block colours and patterns for a different look every day.

At Lands’ End we also offer a collection of beautiful and practical beach and swim accessories including absorbent beach towels, reinforced tote bags and anti-fog swimming goggles.