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Here at Lands' End, we know how important your privacy is to you. Our aim is to give you open and honest information about the cookies we use on our site, why they are there, how they are used, and how they benefit your shopping experience. We also want to ensure you have the tools and knowledge to manage them, should you wish to do so. Cookies facilitate every aspect of your journey around the Lands' End website, from browsing and choosing products to ensuring your order is processed accurately. You can change your website browser settings to disable or reject cookies; for more information and to learn how to disable them, please visit Please note, however, that disabling or rejecting cookies may impair the functionality of the website and may mean that you are unable to shop with us online.

By continuing to browse our site, you consent to our placing cookies on your computer.


1. Cookies explained

Cookies are small data files on your device memory that help us deliver the best possible online shopping experience. The use of cookies is standard practice for all websites.

The information the cookie contains is set by a website's server and may be used when you visit the website, to remember things that you have done on that website in the past, for instance, putting products in your basket, logging in, or clicking on links.

Cookies are not dangerous. They are not computer programs and cannot be used to circulate viruses.

Why we use cookies

We use cookies for the following purposes:

  • To keep a record of the products you've put in your shopping bag for next time you visit
  • Allow customer to elect a persistent log in.
  • To make personalised product recommendations, based upon previous shopping on the website
  • Market research
  • Product service development
  • To remember your preferences so that we can offer an enhanced shopping experience
  • To enable us to highlight improvements to our website
  • To enable you to share favourite pages on your social networks
  • To make sure advertising on other websites is relevant to you

2. Different types of cookies explained

Some cookies are deleted when you close down your browser. These are known as session cookies. Others remain on your device until they expire or you delete them from your cache. These are known as persistent cookies and these types enable us to remember things about you as a returning visitor.

Whether a cookie is a first or third party cookie depends on which website the cookie comes from. First party cookies are those set by or on behalf of Lands' End. Third party cookies are cookies that a third party places on your device through our website.

The main categories of cookies we use include:

Strictly necessary cookies

Strictly necessary cookies are essential to enable you to receive a service on a website. For example, cookies to operate online shopping baskets, or to comply with the law (e.g., such as to keep your information safe). We would not be able to operate our website without using "strictly necessary" cookies.

Performance cookies

These cookies do not collect information that identifies a visitor. Any information collected by these cookies is anonymous. We only use such information to improve our website. They are used to remember your preferences for next time you visit the website. They are also used to collect information about the numbers of visitors per page, the average time spent on a particular page, whether visitors receive error messages on a particular page and to analyse shopping behaviour on the website. This information helps us to find out how well the website is working and highlights where it can be improved. For example, Google Analytics is used to provide us with data on website use.

Functionality cookies

Functionality cookies allow the website to remember choices you make (such as your log in details) and customised preference settings (e.g., text size). They also enable enhanced, more personal features. These cookies are also used to provide services you have asked for (such as watching a video). Information collected by functionality cookies may or may not be anonymised, but they cannot track your browsing activity on other websites. The functionality cookies on our website collect anonymous information.

Flash Cookies (or Locally Shared Objects)

Most computers these days have Adobe Flash installed. Websites that contain Flash can also store small files on your computer that are used in the same way as cookies. Flash cookies can also back up the data that is stored in other cookies. When you delete cookies, your Flash cookies are not affected. So a website may still recognise you if it backed up the deleted cookie information on a Flash cookie.

First and Third Party Cookies

Lands' End works with carefully selected companies to provide additional content and services, for example product recommendations. These companies may also set cookies on our behalf. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical / performance cookies or targeting cookies.

Targeting or Advertising Cookies

Cookies are used to advertise relevant products to you on other websites, based on the products and categories you looked at on, such as DoubleClick or Google Ads.

Data contained in the cookie used in these adverts is anonymous and doesn't contain any of your personal details. You can opt out of these adverts on the Google Ads website.

Sharing with social networks

If you wish to share products and content with your friends via social networks like twitter and facebook, these companies may set a cookie on your device memory. Find out more about these here

How long cookies will be stored on your device?

Except for strictly necessary cookies (as described above), all cookies will expire after the session is over with the exception of persistent log in, which is up to four hours.

Manage your Cookie Preferences

Click the button below to manage your cookie preferences. Any changes to your cookie preferences will take effect from your next page view.

How to manage your cookies

Users can set their browsers to accept or reject all, or certain, cookies. You can manage the cookies that you allow on your device through the internet browser that you use. Your browser's 'help' function will tell you how to do this. If you do not want the benefit of cookies, there is a simple procedure to manually delete your cookies. Visit to see these.

You can also ask to be alerted every time a cookie is offered. Below are the instructions on how to manage your cookies using the most popular internet browsers: (If you have a different browser type, you can contact for more information).

3. What happens if I opt out of all cookies?

If you opt out of all cookies set by you will be unable to place an order on our website. However, you will still be able to browse the website. If you disable Flash cookies, you may be unable to watch the videos on

4. How do I opt out of cookies?

Users can set their browsers to accept or reject all, or certain, cookies. You can manage the cookies that you allow on your computer through the internet browser that you use. You can also ask to be alerted every time a cookie is offered. Below are the instructions on how to manage your cookies using the most popular internet browsers: (If you have a different browser type, you can contact for more information).

How to find out which internet browser you use
1. On a PC: click on 'Help' at the top of your browser window and select 'About'
2. On an Apple Mac: click on the Apple menu and select 'About' (make sure the browser is open)

Opting out of cookies in Internet Explorer

Internet Explorer allows you to select the level of cookie filter on the basis of the source of the cookie and whether the source has a privacy policy.

  1. Choose 'Tools'
  2. Click on 'Internet Options'
  3. Click the 'Privacy' tab
  4. Move the slider to choose your settings
  5. For more detailed privacy settings click on 'Advanced'

Opting out of cookies in Safari

  1. Choose 'Preferences' from Safari menu
  2. Select 'Security'
  3. Cookie settings are shown
  4. Choose your settings

Opting out of cookies in Google Chrome

As a default, Google Chrome allows all cookies. You can manage the behaviour of first-party and third-party cookies or even block them completely.

  1. Click on the 'Tools' menu
  2. Select 'Options'
  3. Click the 'Under the Bonnet' tab
  4. Find the 'Privacy' section
  5. Click 'Content settings'
  6. Click the 'Cookie settings' tab and choose your settings

Opting out of cookies in Mozilla Firefox

You can configure which sites are allowed to set cookies, how long to keep them for, and view and manage your existing cookies.

  1. Click on 'Menu', then 'Options'
  2. Select 'Privacy'
  3. Select 'Cookies'
  4. Choose your settings

Opting out of cookies in AOL

  1. From the AOL toolbar, select 'Settings'
  2. Select 'Internet Options'
  3. Select 'Use your Internet Explorer Settings to set advanced browser options'
  4. Select the 'Privacy' tab
  5. Select 'Advanced'
  6. Deselect override automatic cookie handling button
  7. Choose your settings

Opting out of Flash Cookies
If you'd like to control the use of Flash Cookies your computer, Adobe's website offers tools to do this.
If you use Mozilla Firefox to browse the internet, you can use an add-on to find and delete Flash Cookies

5. Further information about online privacy

You may also want to read our privacy & security policy which governs how and when we use your personal data. You can also find out more information about cookies from the websites below:
On this website you'll find information about how behavioural advertising works, further information about cookies and the steps you can take to protect your privacy on the internet.
A guide to deleting and controlling cookies in many of the internet browsers available.
A tool that allows users to opt out of behavioural advertising delivered by its member companies.

Contact us

If you have any questions about this Cookie Policy, please reach out to us at