Five summer trends worth packing. Whether you're going somewhere or simply acting like it.
1. Shore Thing
1.
Nautical never really goes away — it just gets better. This summer it's less strictly sailor, more effortlessly coastal. Clean navy and white, a palette that feels like it was picked straight from the harbour and the kind of dressing that makes everywhere feel like somewhere with a view.
Al Fresco Moments
Nautical never really goes away — it just gets better. This summer it's less strictly sailor, more effortlessly coastal. Clean navy and white, a palette that feels like it was picked straight from the harbour and the kind of dressing that makes everywhere feel like somewhere with a view.
The secret is in the styling. Go for pieces that work harder than one occasion — a navy stripe top sits as easily with tailored trousers as it does with your favourite shorts. Add a pop of colour with a red shirt and you've got three outfits from two pieces. Effortless, considered and ready for wherever the tide takes you.
SHOP THE TREND
2. Line Up
2.
Line Up
Line Up
The stripe is having its moment again and honestly, did it ever really leave? This season it's all about how you wear it. Bold or fine, horizontal or vertical — stripes do the talking so you don't have to. The easiest way to look considered without overthinking it.
The trick is to treat it like a neutral. A stripe top grounds a floral, anchors a co-ord and pulls together a holiday wardrobe without trying. Go for classic navy and white if you want something that works with everything, or lean into a bolder palette if you want the stripe to be the whole story.
SHOP STRIPES
3. Pattern Recognition
3.
Pattern Recognition
If there was ever a time to commit to print, it's swimwear season. Bold tropical florals, classic geometrics, playful abstracts — this summer's prints are confident, joyful and completely unapologetic about it. The right print doesn't just look good poolside. It sets the tone for the whole day.
The trick is to find the one that feels like you. Our swimwear range spans everything from vibrant head turning prints to softer, more considered patterns — all in the same UPF 50 fabric that holds its shape and colour wear after wear. Because the best print is the one you reach for every time. Find yours and wear it like you mean it.
SHOP SWIMWEAR
4. Double Take
Double Take
Double Take
The co-ord is the ultimate out of office outfit. Two pieces that do all the decision making for you so you can get on with the good stuff. This season it's all about texture and ease — and that's exactly where our cheesecloth and ready to go collections come in.
Soft, breathable cheesecloth co-ords that feel as good as they look, or our ready to go collection for when you want the whole outfit sorted in one move. Wear them together for instant effortless dressing, or style them apart to get more from every piece you packed. Matching doesn't mean matchy. It just means you've already got the best bit figured out.
SHOP CO-ORDS
5. Neutral Ground
5.
2. Dress
Neutrals don't follow trends — they set the standard.
Neutral Ground
Neutrals don't follow trends — they set the standard.
Sand, stone, warm white and soft taupe — a palette that works harder than it looks and travels better than anything else in your bag. The kind of dressing that looks considered without ever feeling like an effort. The key is in the fabric.
Our Premium Pure Linen shirts in natural tones breathe through the hottest part of the day and look just as good as the temperature drops. Pair with chinos in a tonal shade and you've got an outfit that takes you from beach bar to dinner without a second thought. Simple, versatile and quietly the best thing in your wardrobe this summer.
SHOP MEN’S LINEN
More from