Our Iconic Canvas Tote.
Seen Four Ways.
Our Iconic Canvas Tote. Seen Four Ways.
What happens when a practical classic is handed to four distinct creative minds.
There’s a reason our Canvas Tote has stayed the same for decades.
Heavyweight canvas. Reinforced handles. Made to carry more than it
looks like it should. It’s the bag by the door. The one that handles
school runs, beach days, office commutes and last-minute weekend plans
without complaint.
Recently, we handed our tote bag to four emerging designers and asked
them to interpret it through their own lens. Each version shows how a
simple, everyday object can become personal. Shaped by story. By
craft. By character. And still doing exactly what it was designed to
do.
Think of them as inspiration for your own tote. Carried often. Worn
in. Maybe customised over time. We believe that the best pieces aren’t
precious. They’re used. Loved. And that’s how they become uniquely
yours.
Here’s a closer look at the four interpretations.
Introducing LABRUM. Blending West African cultural heritage with
British tailoring and storytelling. The label was awarded the Queen
Elizabeth II Award for British Design. The LABRUM "In Transit Tote"
features vintage travel stamps across the canvas. They represent the
borders we cross and the places that shape who we become. This design
ties directly to the designer’s narrative of migration and cultural
journey from Sierra Leone through Cyprus to London, reflecting his
personal experiences and his commitment to cultural storytelling.
Then there’s ASHISH, founded by British-Indian designer Ashish
Gupta, following his MA in Fashion Design at Central Saint Martins.
He is loved for beautiful hand-embroidery, sequins and vibrant
colours. ASHISH’s "Hand-Embroidered Button Tote” features
hand-embroidered buttons across the canvas. The buttons are a mix of
deadstock and vintage buttons sourced in India, creating a playful
and colourful design.
Next up is Ahluwalia, a multi-award-winning London-based fashion label
founded by Priya Ahluwalia after completing her MA in Menswear at the
University of Westminster. Priya's Indian-Nigerian heritage and London
upbringing are blending cultural influences and sustainable design
practices. The Ahluwalia "Joy Patch Tote" features a signature patch
printed with their iconic Joy print. The patch shows an embroidered
exterior and reflects Ahluwalia's commitment to craftsmanship.
Last but by no means least, Talia Byre is a London-based women's
fashion label founded by designer Talia Lipkin-Connor after graduating
from Central Saint Martins. The label is named in tribute to her
great-uncle's iconic Liverpool boutique, Lucinda Byre. The "Talia Byre
Tote" features a clean, minimalist cream canvas tote adorned with
Talia Byre lettering. The silver poppers on the handles match her
iconic Bolter bag handles. This sophisticated and understated approach
reflects her philosophy of quiet elegance and wearability.
These totes are a celebration of creativity, with proceeds from each
sale supporting Mentoring Matters, the non-profit creating
opportunities for emerging talent in the creative industries.
The designers have shown what’s possible. Now it’s over to you.
Explore our Canvas Tote collection and make it part of your everyday
story.
Exclusive Designer Tote Collection
An iconic tote reimagined four ways, each bringing a distinct creative vision to a timeless classic.
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