From Royal Ascot To
Your Summer
Calendar
From Royal Ascot To Your Summer Calendar
Embrace elegant pieces that feel just as right at the races as they do at weddings, garden parties and long lunches in the sunshine.
The summer event calendar has begun with the biggest horse racing
event of the year acting as our unofficial starting point. There are
few occasions that capture the spirit of British summer quite like
Royal Ascot. It’s a day of revelry, tradition and dressing in pieces
that make you feel your absolute best, and of course, Lands’ End has
the occasionwear to accompany.
This year, our guests arrived at Royal Ascot dressed in Lands’ End,
each bringing their own sense of style to the occasion. From softly
tailored separates to beautifully printed dresses and polished
accessories, every look proves that occasion dressing can feel elegant
and effortlessly wearable.
The event calls for timeless pieces and the beauty of occasionwear
lies in its versatility. The right dress, blazer or tailored pair of
trousers shouldn’t be reserved for just one day on your social
calendar. Instead, these pieces should accompany you through a season
filled with celebrations.
While you might associate Lands’ End with meticulously designed pieces
for everyday wear (and you aren’t wrong), our collections can also
work for any occasion, and our guests at Royal Ascot are a strong case
in point. Melding model craftsmanship with classic style makes for
pieces that work for any season and any event.
The secret to acing summer event dressing is having the pieces in your
wardrobe that are ready for every invitation that arrives. Choosing
timeless silhouettes and fabrics that last means that your
occasionwear works harder for you, adapting to different settings
while still feeling special every time you wear them.
A dependable option that shows up every time is tailoring.
Statement-making without needing to sartorially shout, a quality
suit is a summer event staple and brings polish to race day and
effortless style to every celebration that follows . Take
inspiration from Inguna and Andy and choose a two piece from our
Soft Ease collection. Crafted from a breathable linen-blend fabric,
the suit withstands sun-soaked afternoons and ensures comfort no
matter the event.
There’s also something freeing about a single piece in your wardrobe
doing the heavy lifting for your summer invites, and a stunning dress
is the perfect choice. Whether it’s a printed option or a singular
wash of colour, a thoughtfully designed longline dress befits any
invitation-only event. Case in point: Lucie’s floaty option.
Crafted from a light breezy fabric with soft ruffles and draping,
Lucie’s dress feels right at Ascot, but also fitting for a summer
filled with occasions. For daytime events, it pairs beautifully with
accessories in the same colour palette. Think pastel heels and soft
pink jewellery. As the evening chill sets in, an oversized linen
blazer draped over works just as well, too.
For those that prefer simpler styles, let Evie’s dress inspire you.
Designed from a pure cotton poplin, it’s a softer take on dressing up
and its beauty lies in the details. Soft tiers, flutter sleeves and
subtle embroidery at the hem elevate this dress into event-wardrobe
territory, and ensures you’ll reach for it again and again this
summer.
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