The Game Changers


We know every woman wants to look and feel confident in her favourite jeans. But she also craves comfort. Our new stretch Slimming Jeans hold secrets inside, designed by our denim experts to solve the age old problem of bloated tummies and ‘muffin tops’ – and at the same time, be amongst the most comfortable jeans you’ll probably ever wear!

And there’s more…

A clever elasticated ‘compression’ panel is incorporated on the inside at the front, sitting straight across the fullest part of the tummy, with enough strength to hold, smooth, and give a much flatter appearance. No ‘popping out’ of pockets. They sit smoothly too – a bonus. The magic of this panel is that it’s made in a strong, yet light elastic fabric that is so comfortable, you’ll forget it’s even there.

A magic panel that slims you instantly

The high rise waistband (a favourite for making legs look longer and accentuating the waist) looks just like any classic jeans waistband from the outside – but holds another secret ingredient for long-lasting comfort: an elasticated inner lining. This means that even though it fits snugly around your waist without gapping, yet it stretches with every move, effectively eliminating the ‘pinch’ you get when bending or sitting.

Choose the shape you love

Our Slimming Jeans come in a choice of two popular leg shapes – straight fit and slim fit and a choice of indigo washes, plus colours to ring the changes.